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Results tagged as Research
04 Aug 2011
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Liz Jaques
Rovi claims that viewers clicked on ads that appeared in its EPG 13% of the time on average - more than 10 times that of typical banner ads - during the first three months of its connected TV ad trial in the US.
04 Aug 2011
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Liz Jaques
New Ofcom research reveals the extent to which the UK has become addicted to smartphones, with people confessing to using them everywhere from the dining table to the bathroom and bedroom.
02 Aug 2011
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Chris Worrell
Chris Worrell, european research manager at digital media company Specific Media, argues that as our view of how the web can be utilised for marketing changes, so must our ways of measuring campaign success...
01 Aug 2011
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David Brennan
A new series of blogs about the broadcast industry, narrated by David Brennan...
01 Aug 2011
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Liz Jaques
Booming sales of tablets in 2011 will help drive a 57.8% increase in shipments of mobile broadband devices that provide high-speed wireless connectivity on the go, according to a new IHS iSuppli Wireless Communications topical report.
28 Jul 2011
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Jessica Hallsworth
Jessica Hallsworth, senior research executive at GfK, on the value of event sponsorship...
28 Jul 2011
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Trevor Sharot
Rock and roll, the Sun, a slipped disc and chicken tikka masala? The answer is of course 'fusion', an adaptable word that conveys quite different meanings to a musician, a physicist, an orthopaedic surgeon and the man on the Boris bike.
26 Jul 2011
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Liz Jaques
Research from Mobile Interactive Group (MIG) unveils new trends and opportunities with participation TV (P-TV) services and Social Participation TV.
26 Jul 2011
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Liz Jaques
Users are not fully engaging with their new connected TVs and OTT* video services, according to research from Analysys Mason.
25 Jul 2011
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Liz Jaques
Online video continues to soar, especially among younger viewers, with 68% of 18-34 year olds claiming their PC/laptop is the entertainment device they "can't live without".
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