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Results tagged as Research
29 Sep 2011
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Liz Jaques
NMG has released its latest product placement research, using Sky One's Trollied as case study to demonstrate the "naivety from broadcasters and producers as to what can be sold as product placement - and how the Ofcom rules are actively working against the paid-for market, while encouraging the free prop supply market".
29 Sep 2011
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Liz Jaques
Twitter is expected to rapidly expand its advertising revenues in 2011 and the years following, according to a new forecast from eMarketer.
29 Sep 2011
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Liz Jaques
In the battle for supremacy between smartphone operating systems, more UK consumers chose Google Android smartphones in the past six months than those with competing operating systems, such as Apple iOS or RIM Blackberry, according to the Q3 2011 UK Smartphone Insights report from Nielsen.
28 Sep 2011
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Liz Jaques
BSkyB and YouView will find it difficult to match TiVo, according to a new report by investment bank Morgan Stanley.
27 Sep 2011
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Liz Jaques
180 million US internet users watched online video content in August for an average of 18 hours per viewer, according to the comScore Video Metrix. The total US internet audience engaged in a record 6.9 billion viewing sessions.
23 Sep 2011
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Liz Jaques
Nearly 33 million people in the UK are playing video games, according to new research by the Internet Advertising Bureau UK's (IAB) Game Steering Group (GSG).
22 Sep 2011
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Jessica Hallsworth
Jessica Hallsworth, senior research executive, GfK NOP Media, says Google and YouTube actually support TV, providing extra viewing opportunities and hype rather than taking opportunities away...
21 Sep 2011
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Liz Jaques
Facebook's global revenues are expected to reach $4.27 billion in 2011, up from $2 billion in 2010, according to eMarketer.
21 Sep 2011
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David Brennan
At the RTS' Cambridge Convention last week, there was an exhortation from Fru Hazlitt of ITV to the advertising community to get creative with TV airtime...
16 Sep 2011
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Liz Jaques
The European mobile advertising market is expected to reach $1.03 billion by 2014, according to research from mobileSQUARED.
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