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22 Jul 2010
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Stuart Mcdonald
Stuart McDonald, head of insight and trade marketing at News International, aims to convert the few remaining fence sitters: "If you're reading this unsure as to whether you should subscribe to IPA TouchPoints, permit me to provide you with some guidance"...
21 Jul 2010
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Raymond Snoddy
Raymond Snoddy on News International's adventures in online with SunTalk and the Times paywall.
16 Jul 2010
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Sam Howroyd
June was a pretty poor month for the daily national newspaper market according to the latest ABC figures, as it recorded an overall decline of 6.5% year on year.
14 Jul 2010
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Raymond Snoddy
Raymond Snoddy says the NMA's new Creative Benchmarking for national newspaper advertising is another valuable candle in the darkness, but "in difficult times for newspapers, it is increasingly clear that there is no magic potion to cure the problem"...
14 Jul 2010
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Howard Sharman
In our latest weekly column, Howard Sharman, asks whether Rupert Murdoch has finally "realised something that has eluded the business publishers, formerly the masters of targeted audiences? Is he willing to lose millions of (valueless) unique users because the ones that will be left are so much more valuable to advertisers?"
14 Jul 2010
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The Media Leader Staff
Specialist children's publisher Egmont is launching a Disney/Pixar Toy Story magazine, to coincide with the launch of the third film in the series.
13 Jul 2010
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The Media Leader Staff
Bauer Media has unveiled the findings of a new research study focused on men's motivations, needs and pressures.
08 Jul 2010
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The Media Leader Staff
Will Lewis, former Daily Telegraph editor-in-chief, has joined News International as group general manager.
08 Jul 2010
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The Media Leader Staff
Centaur Media, publisher of New Media Age, has revealed that revenues in the six months to the end of June were up 10% year on year.
08 Jul 2010
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Nick Watson and Beckie Matthews
The latest research piece from Ipsos MediaCT looks at whether the iPad really is a revolution or just a flash in the pan... either way, there is no doubt that media brands have an opportunity to "use this technology to their advantage, in diversifying the appeal of their overall brand, rather than allowing themselves to be replaced".
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