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10 Jul 2012
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Richard Simkins
Richard Simkins, convergence business director at Posterscope on the potential of near field communication to revolutionise out of home and mobile advertising, and the pressing need to "close up the knowledge gap"...
26 Jun 2012
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James Whitmore
James Whitmore, managing director at Postar, gives an insight from the FEPE International congress and talks about the old conundrum of short-term return versus long-term effect...
18 Jun 2012
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Liz Jaques
MAGNAGLOBAL's latest advertising forecast for 2012 claims that Europe is shaken but the rest of the world is showing resilience. The global advertising market is expected to reach $480 billion this year. The UK market is forecast to grow, in spite of the economic downturn that hit in the first quarter - up 2.4%.
29 May 2012
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Nick Mawditt
Nick Mawditt, global director of marketing and insight at Kinetic Worldwide, says there is a clear willingness among mobile users to interact with brand campaigns (content being main driver of interactivity above brand)...
15 May 2012
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James Davies
James Davies, strategic development director at Posterscope, on the new eco-system developing in the world of Out of Home...
24 Apr 2012
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Rosie Merrell
Rosie Merrell, marketing & communications director at Limited Space, says the recent OMC research lays a good foundation for others to explore the findings further and to obtain a deeper understanding of how the medium's influence alters within individual environments...
18 Apr 2012
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Liz Jaques
Mike Baker, CEO of the Outdoor Media Centre, announced the findings of a study conducted for the OMC by ICM Research and On Device Research (ODR) at an event in London this morning.
05 Mar 2012
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Liz Jaques
Kinetic and JCDecaux are launching the UK's first large-scale deployment of NFC technology as all Reading's six-sheet poster sites go interactive in a four week trial.
05 Mar 2012
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David McEvoy
David McEvoy, marketing director of JCDecaux UK, explains why advertising will be very much in the fabric of the building at new train stations in the UK...
02 Feb 2012
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The Media Leader Staff
UK outdoor revenues for the fourth quarter of 2011 rose 1.4% year on year to £256.4m. Total revenue for the full year was £886.3m, up 1% on 2010.
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