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10 Feb 2010
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The Media Leader Staff
UKOM and The Nielsen Company have today launched the UKOM Audience Planning System - the first ever UK industry-agreed audience measurement and planning system for online media.
10 Feb 2010
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Liz Jaques
The London Evening Standard has launched a Kindle edition of the newspaper in the US.
10 Feb 2010
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Sam Howroyd
Mobile and online advertising can significantly increase brand awareness and purchase consideration when used together, according to new research from the IAB.
09 Feb 2010
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Liz Jaques
You Tube is likely to be the first international TV channel, Adam Pace, head of digital buying at OPera, told delegates at MediaTel Group's sold-out Future of Online seminar last Friday...
09 Feb 2010
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Sam Howroyd
Agencies are "missing a trick" with social media and should be using it to move into PR and CRM, according to OPera's head of digital buying, Adam Pace.
09 Feb 2010
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Derek Jones
Ad networks and ad exchanges were seen - not entirely surprisingly - rather differently by the panellists at MediaTel Group' Future of Online seminar.
08 Feb 2010
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Sam Howroyd
"Online supply is almost infinite - you have to prove your value to advertisers," delegates heard at MediaTel Group's Future of Online seminar on Friday. And it's getting tougher by the day if the panel comments are representative of the online market.
08 Feb 2010
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Sam Howroyd
This week's launch of new online planning system UKOM represents the "end of the beginning" for getting online accepted by brand advertisers, according to panellists at last Friday's MediaTel Group seminar on the Future of Online.
08 Feb 2010
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Liz Jaques
Google aired its first ever TV ad to promote Google search during last night's Superbowl.
08 Feb 2010
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Liz Jaques
Facebook is set to roll out Microsoft's Bing search engine to all of its users following a revised deal between the two companies.
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