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15 Oct 2010
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Lola Olokodana
Google reveals extent of success in its newest 'billion dollar businesses' of display and mobile advertising.
15 Oct 2010
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Liz Jaques
TV continues to lead advertising's economic recovery, with overall UK adspend up 11% in Q2 2010 - the biggest single quarter growth for a decade.
13 Oct 2010
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Tom Ewing
Tom Ewing, social media specialist at Kantar Media, follows up on James Myring's 'The piracy arms race' article, saying there is one voice in the piracy debate that continues to be unheard - the voice of the pirates themselves...
05 Oct 2010
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Liz Jaques
UK online advertising spend increased 10% to nearly £2 billion in the first half of 2010, according to the Internet Advertising Bureau (IAB).
01 Oct 2010
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Helen Gawor
Helen Gawor, Connect Insight, says: "Online advertising effectiveness studies became a joke when one research supplier was asking respondents 'Have you seen any advertising for X brand' when the ad was clearly on the page hosting the research...when it's bad, it's really bad!"
27 Sep 2010
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Liz Jaques
The Times has lost another 120,000 online readers, according to Beehive. The media blog claims that the Times recorded 1.459 million unique visitors in August, down 7.6% from 1.579 million visitors in July.
23 Sep 2010
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Liz Jaques
The average consumer in the UK mentions brands in 10 conversations a day, mostly face to face but often online too, according to a new word of mouth (WOM) study.
22 Sep 2010
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Ian Hitt
Ian Hitt, managing director of Epsilon International EMEA, goes back to basics to create brand loyalty - "send a simple email that provides consumers with the right information at the right time"...
21 Sep 2010
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Liz Jaques
Technology companies are seeking a foothold in the television advertising market. According to an article in the Wall Street Journal, technology companies are looking to offer ads on their connected-TV services.
21 Sep 2010
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Neil Perkin
Neil Perkin, founder of Only Dead Fish, explains why in a world submerged by endless information, quality content curation has a high value...
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