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20 Dec 2010
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Liz Jaques
Ad spending on social networks in the UK is set to double by 2012, according to a new report by eMarketer.
16 Dec 2010
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Liz Jaques
The results of Forrester's recent 'Understanding the changing needs of the US online consumer 2010' study have come under fire this week, with some sources suggesting the results are incorrect.
13 Dec 2010
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Vic Davies
In response to Derek Jones' 'Will video kill the reach and frequency stars?' article, Vic Davies, course leader and senior lecturer at Bucks New University, says it will be dangerous if the digital behavioural concept gets used as a trading currency...
10 Dec 2010
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Derek Jones
"The old metrics of reach and frequency won't matter in this brave new world." So Rhys McLachlan said - Mediacom's managing partner for implementation and future investments - at The Future TV Advertising Forum last week.
09 Dec 2010
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Karen Canty
Karen Canty, Future Foundation, explains why the traditional charity bucket will soon look a little old hat as the digital revolution takes hold...
08 Dec 2010
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Liz Jaques
eMarketer has upgraded its online ad forecast for 2010, estimating that US online ad spend will now increase 13.9% to $25.8 billion for the full year. Next year, the group predicts a 10.5% increase, followed by double-digit growth every year through to 2014 (when spending will reach $40.5 billion).
06 Dec 2010
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Derek Jones
Advertisers today welcomed Culture Secretary Jeremy Hunt's announcement that the UK is pressing ahead to achieve up to 90% coverage for "superfast" broadband by 2015.
02 Dec 2010
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Liz Jaques
The AOP has unveiled its first 'New Rules of Engagement' study, which aims to provide key information on how consumers are engaging with online content and advertising, to encourage publishers to better monetise online display advertising.
02 Dec 2010
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Jessica Hallsworth
The release of The Social Network in cinemas earlier this year has once again brought Facebook into the limelight, with countless people discussing the advantages and disadvantages of letting everyone into your life and numerous people 'just wanting to see what all the fuss is about'.
29 Nov 2010
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Nigel Gwilliam
Nigel Gwilliam, digital consultant at the IPA, says technology is driving breakneck change in the media world, but when it comes to working with agencies, online media owners have discovered there are few things like good old-fashioned customer service. It's time for us to celebrate this new found maturity with the MOAs...
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