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29 Mar 2011
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Liz Jaques
UK online advertising was up 12.8% in 2010 to break the £4 billion milestone, according to the bi-annual IAB and PwC ad spend study.
28 Mar 2011
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Diana Cawley
Diana Cawley, managing director of Arc, the brand activation arm of the Leo Burnett Group, says brands need to ensure they tailor their offering to maximise the multi-channel opportunity...
23 Mar 2011
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Raymond Snoddy
Raymond Snoddy on the BBC cuts: Blank screens late at night would not be a good idea. You have to show something. The last person who tried blank screens was Prime Minister Ted Heath during the miner's strike and it didn't get him very far.
23 Mar 2011
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Kathryn Jefferies
Kathryn Jefferies, head of media at Equi=Media, says as TV ad targeting rises, the challenge for the TV industry will be to use the data they have to target consumers as effectively as online, and as seamlessly.
22 Mar 2011
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Niall Johnson
The UK's online population has remained above 40 million for the second month in a row. January saw 40.1 million users go online, according to data recently released by UKOM.
11 Mar 2011
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Liz Jaques
Omnicom has partnered with AOL, Microsoft and Yahoo! to share US consumer data in a bid to launch targeted online ads, according to The Market Research Industry Online.
11 Mar 2011
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Liz Jaques
In a bid to keep up with fellow social networking sites, LinkedIn has launched a personalised news service - giving users a reason to visit the site more often.
04 Mar 2011
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Simon Wright
The growth of viewing via mobile phones and online within UK has continued to grow, according to a new survey released by BARB.
03 Mar 2011
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Derek Jones
Yesterday's Media Systems breakfast event, in association with Clearcast, illustrated the conundrum agencies (in particular) now find themselves in regarding media process and trading systems.
02 Mar 2011
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Liz Jaques
Facebook is now used by 30 million people in the UK - around half of the population - according to Joanna Shields, vice president of Facebook Europe.
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