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26 Jul 2011
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Luke Aviet
Luke Aviet, managing director Advertising UK AOL & Goviral, says brands need to think and act more like media companies, but to achieve this they need platforms that consistently help them make the complicated easier...
25 Jul 2011
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Paul Bland
Paul Bland, media manager at Equi=Media, says traditional metrics for measuring success don't capture the full value and reach of online campaigns anymore...
25 Jul 2011
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Liz Jaques
Online video continues to soar, especially among younger viewers, with 68% of 18-34 year olds claiming their PC/laptop is the entertainment device they "can't live without".
25 Jul 2011
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James Whitmore
James Whitmore, MD of POSTAR, on the big issue for the future - who should own how much of the news media? What should happen, and happen quickly, is the creation of a fresh legal framework for the ownership of news media...
22 Jul 2011
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Andy Slinger
Andy Slinger, brand aligner, Brand Vista, says thinking of customers in an online silo is madness, and the sooner businesses start thinking about customers rather than channel, the better...
05 Jul 2011
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Marnie Richards
A new report from eMarketer predicts that growth for US online ad spending will reach 20.2% this year, remaining in double digits through 2014. By 2015, total online ad spending will approach $50 billion.
04 Jul 2011
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Marnie Richards
A new article from eMarketer, using data from the Pew Internet & American Life Project, explains that social networks are affecting user's offline habits.
01 Jul 2011
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Liz Jaques
100,000 people are now paying to read The Times and The Sunday Times online - a year after News Corporation decided to put the newspapers behind a £2 a week paywall.
29 Jun 2011
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Liz Jaques
Brands need to understand more about what the consumer wants before jumping into social commerce, according to a new study from Havas Media Social and Lightspeed Research.
29 Jun 2011
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Liz Jaques
Google has unveiled its latest social offering today - Google+, which has been in development for more than a year. But can it really rival Facebook? What do you think?
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