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16 Apr 2012
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Ellie Edwards
Ellie Edwards, MD at QUISMA, says performance marketing offers clients better ways to make their online spend work harder...
12 Apr 2012
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Liz Jaques
Google is preparing to move a beta initiative of Near Match to the mainstream. Near Match is designed to "enable you to safely extend the reach of your Exact and Phrase Match keywords to cover plural, misspelling, close rewrite, abbreviation and acronym variants only".
11 Apr 2012
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Raymond Snoddy
Raymond Snoddy wonders whether the Facebook/Instagram deal is a symbol of how money and power has shifted in the internet world...
10 Apr 2012
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Bruno Wilson-Betancor
Bruno, a 19 year old student and a panellist at MediaTel's latest Youth, Media and Technology event, gives an open and honest account of his media habits and reveals what he really spends his money on... A must read if you want to target young people!
04 Apr 2012
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Liz Jaques
Meet Ashika, a 16 year old student from Ipswich. She likes listening to Radio One and watching One Tree Hill. She couldn't live without her mobile phone or her laptop...
04 Apr 2012
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Liz Jaques
Meet Bruno, a 19 year old who is studying Economics at Manchester University. He doesn't watch live TV, watch ads or pay for content...
04 Apr 2012
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Liz Jaques
Meet Sammy, a soon to be 18 year old A-level student. She'll do anything for a bargain and loves Capital radio but she doesn't get Twitter at all...
04 Apr 2012
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Liz Jaques
UKOM has signed a new three year deal with comScore from 2013. The online media measurement company will end its current contract with The Nielsen Company.
03 Apr 2012
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Liz Jaques
Online display advertising has surpassed the £1 billion mark for the first time, according to the latest IAB adspend figures.
26 Mar 2012
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Liz Jaques
Advertisers have just two months left before the law changes governing how they use cookies. With fines of up to £500,000 faced by companies that fail to obtain informed consent from their customers for tracking their behaviour, non-compliance with this EU e-privacy regulation, dubbed the Cookie Law, is simply not an option, warns ISBA.
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