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07 Sep 2020
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Mike Fletcher
ITV has launched Studio 55 Ventures - a search for new media ideas aimed at enhancing the broadcaster’s reach amongst 16-34 year-olds.
03 Sep 2020
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Stephen Arnell
Broadcast consultant Stephen Arnell worries that Channel 4 has struck the wrong chord with its plans for a Black Takeover Day
01 Sep 2020
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Mike Fletcher
More than 30 new brands have embraced ITV advertising since the start of lockdown in the UK, according to ITV Commercial.
06 Aug 2020
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Mike Fletcher
ITV has confirmed that more advertisers are starting to return following the coronavirus crisis.
20 Apr 2020
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Michaela Jefferson
ITV Commercial has unveiled a new ad proposition, ITV Hub Shout Outs, to enable advertisers to "inform and support the public" during the COVID-19 pandemic outside of linear TV campaigns.
30 Mar 2020
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Simon Wright
Full report available at: Mediatel Connected; TV
06 Mar 2020
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Simon Wright
Full report available at: BARB> Viewing data> Weekly top programmes
05 Mar 2020
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Michaela Jefferson
ITV may see as much as a 10% drop in its advertising revenues in April, the broadcaster has warned, as the spread of coronavirus prompts travel brands to delay their TV campaigns.
05 Mar 2020
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The Media Leader Staff
ITV has named Amobee's Rhys McLachlan as its new director of advanced advertising, a leading role in the development of the broadcaster's commercial digital strategy.
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