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17 Jan 2025
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The Media Leader Staff
At a webinar hosted by The Media Leader, AI experts from Salesforce, Havas, ITV and Amplifi & Impact discussed the challenges businesses have been facing in integrating AI into working practice and risks worth considering for the near future.
27 Jul 2023
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Omar Oakes
“This is the worst advertising recession we’ve seen since the global financial crisis [in 2008],” ITV CEO Carolyn McCall has warned after the UK’s biggest commercial broadcaster suffered a double-digit drop in ad revenue.
11 May 2023
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Lindsey Jordan
Strategy Leaders: At a time when even the most popular TV shows struggle to attract audiences of over 20 million, brands need to be creative, writes EssenceMediacom's head of creative strategy.
02 Mar 2023
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Omar Oakes
The UK TV advertising market is being held back as advertisers wait for more positive economic news, ITV's CEO indicated today amid a gloomy outlook for spot advertising this year despite robust growth in digital and content production.
23 Jan 2023
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Mike Fletcher
The national campaign will also use Met Office data to dynamically trigger creative on roadside digital six-sheets
01 Dec 2022
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Jack Benjamin
In brief: ITV has signed a multi-year licensing deal with Paramount to air added content on its soon-to-launch streaming service ITVX.
17 Nov 2022
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Ella Sagar
Jill Scott, retired England footballer, brought the Future of Media to the attention of millions of 'I'm A Celeb...' viewers last night.
11 Nov 2022
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Stephen Arnell
On the plus side, ITVX has been set a low bar for success, at least in terms of perception.
11 Oct 2022
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Ella Sagar
In brief: ITV will combine its strategy and policy teams under Magnus Brooke, current director of policy and regulation.
22 Sep 2022
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Ella Sagar
In brief: Sheena Amin will replace Niko Waesche as director of ITV AdVentures Invest.
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