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29 Feb 2012
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Liz Jaques
Tesco's head of innovation Angela Maurer confirmed that the supermarket giant is rolling out customer Wi-Fi in stores. In December, the free Wi-Fi service was made available in more than 200 Tesco Extra stores around the country.
29 Feb 2012
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Liz Jaques
Speaking from the floor at MediaTel Group's FMCG & Media event in association with O2 Media yesterday morning, Mindshare managing director, Ita Murphy, pushed the panel on ROI for mobile marketing in the FMCG area - one of the biggest stumbling blocks for agencies. She said clients are interested in mobile ideas around FMCG advertising but still need a clear sales measure.
29 Feb 2012
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Liz Jaques
An estimated 50% of all mobile phone users are now using smartphones to access the internet, which has enabled the growth of a new frontier in augmented reality, according to Golden Gekko's Caroline Van Den Bergh.
28 Feb 2012
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Tracey Follows
VCCP's head of planning Tracey Follows says the future isn't mobile, mobile is happening now and is already all around us. The future of mobile in the hands of those that adopt, learn and truly use it to its fullest potential...
08 Feb 2012
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Liz Jaques
Social media is the flavour of the month for advertisers, according to Starcom MediaVest Group's Jim Kite.
08 Feb 2012
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The Media Leader Staff
Torin Douglas posed the question "how are the JICs coping?" at MediaTel's Future of Media Research event on Friday.
07 Feb 2012
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Liz Jaques
One of the biggest opportunities for advertisers at the moment is one to one communication with a consumer, according to Chris Worrell, European research director at Specific Media.
07 Feb 2012
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Liz Jaques
Torin Douglas rounded-up MediaTel's Future of Media Research event on Friday by asking the panel what they think 2012 (and beyond) holds for the industry.
07 Feb 2012
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Chris Worrell
Chris Worrell, European research director at Specific Media, looks back at MediaTel's Future of Media Research event and explains why lots of data creates lots of questions...
06 Feb 2012
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Liz Jaques
Bringing data sets together will become the holy grail, according to ITV's head of commercial research & insight Sarah Messer.
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