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15 Jun 2011
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Liz Jaques
With so many terms flying around the mobile advertising space - NFC, QR Codes, AR - Simon Andrews, chair and founder of Addictive!, closed MediaTel's fourth Media Playground conference by asking "what will be the most important thing in mobile in the next 12 months?"
15 Jun 2011
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Liz Jaques
"M-commerce is the next revolution in the mobile market... once we see that happening, the mobile market will pick up," according to Will King, head of product development at Unanimis.
14 Jun 2011
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Liz Jaques
"Advertisers are being woefully let down by EPG offerings," says Oli Newton, head of emerging platforms at Starcom Mediavest Group.
13 Jun 2011
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Liz Jaques
Nigel Walley, CEO, Decipher, said this year will see the connected TV market "sky-rocket".
13 Jun 2011
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Derek Jones
Dan Saunders, head of content services at Samsung, says consumers are already buying connected TV products, whether they know about it or not.
08 Jun 2011
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Liz Jaques
Ahead of our Media Playground 2011 event tomorrow, Newsline and online research company Toluna have teamed up to launch a series of questions to find out what people really think about the digital world (including social media, connected TV, m-commerce and privacy). Using the Toluna QuickSurvey's system (which officially launched today!), here are a few of the highlights...
03 Jun 2011
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Paper Boy
If you have a voyeuristic tendency, it has been a great week to watch politicking across all media platforms.
31 May 2011
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James Whitmore
James Whitmore, MD of POSTAR, shares some interesting learnings (and amusing observations) from a recent European media research conference...
21 Apr 2011
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Liz Jaques
Meet Amy - she is 19, from Newham in East London and finished her education last year. She starts her first job in a week's time. She went to school in Plaistow and has an A Level in Sociology.
21 Apr 2011
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Liz Jaques
Meet Ashika - she is nearly 16 and in her second GCSE year. She lives just outside of Ipswich and goes to a mixed school.
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