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28 Jul 2011
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Jessica Hallsworth
Jessica Hallsworth, senior research executive at GfK, on the value of event sponsorship...
26 Jul 2011
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Luke Aviet
Luke Aviet, managing director Advertising UK AOL & Goviral, says brands need to think and act more like media companies, but to achieve this they need platforms that consistently help them make the complicated easier...
01 Jul 2011
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Derek Jones
Takeaways from The Big Tablet Debate - a Haymarket and News International event held at Altitude 360 this morning...
01 Jul 2011
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Liz Jaques
O2 Media confirmed that the 'mobile wallet' will launch in the second half of this year at MediaTel Group's Retail and Media event on Wednesday, in association with O2.
01 Jul 2011
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Liz Jaques
"Check-ins are dead - it's hard for the consumers and for the staff," according to Harriet Williams, digital marketing manager at Debenhams.
30 Jun 2011
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Liz Jaques
Agencies have an important role to play to help position mobile in the media mix, according to the panel at MediaTel's Retail and Media event yesterday, in association with O2 Media.
30 Jun 2011
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Liz Jaques
Mobile is a "great channel" to acquire new business, according to Debeham's digital marketing manager Harriet Williams.
30 Jun 2011
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Raymond Snoddy
As Jeremy Hunt reaches out for the disastrous "bottom-up" solution for local TV, would-be operators at yesterday's Future of Broadcasting conference had one simple piece of advice - have the courage to stick to the original plan. It is the only one that will work...
16 Jun 2011
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Liz Jaques
What is your social media strategy? And does it involve Facebook? If not, why not?
16 Jun 2011
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Liz Jaques
Is social media data a help or hindrance to planning? The Data Debate panel say real time visibility can be a benefit, but at the same time, conclusions may not support other data/channels.
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