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15 Sep 2011
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Derek Jones
Visits to IFA (the massive Consumer Electronics show in Berlin) and IBC, (the almost-as-huge broadcast conference) in the last two weeks shows the staggering amount of emphasis - and money - that is being staked on connected TV.
14 Sep 2011
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Derek Jones
An IBC debate, 'Changing the Advertising Paradigm', convinced few at this week's Amsterdam confex that the core TV advertising paradigm would change in the short to mid-term, but did illustrate the activity and opportunity growing up around television.
14 Sep 2011
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Raymond Snoddy
Raymond Snoddy: Could it be that welcoming the embrace of social networks could be the best thing that ever happened to television rather than, as generally assumed until now, a slow march to oblivion?
09 Sep 2011
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David Brennan
Having let the dust settle, allowing me time to watch Eric Schmidt's MacTaggart lecture in its entirety, I was struck by his sincerity, self-deprecation ("if we were responsible for TV programming, you'd get a lot of bad sci-fi") and an innate understanding of where TV fits in the new media eco-system.
02 Sep 2011
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Liz Jaques
So this year's Media Guardian Edinburgh International Television Festival was all about Google; Google and convergence. Eric Schmidt was the first non-broadcast industry speaker to deliver the MacTaggart lecture. But it wasn't all boffins - there was a lot of luvving too!
30 Aug 2011
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Liz Jaques
The Only Way is Essex (Towie) might not be to your taste but it has certainly proved a success for ITV2. It gets average ratings of more than a million viewers and generates a whole heap of social media activity - not to mention the endless branding opportunities... So is it time for it to move to ITV's flagship channel? Apparently not.
30 Aug 2011
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Liz Jaques
After Eric Schmidt, the 36th Media Guardian Edinburgh International Television Festival certainly gave the boffins a share of voice. On Saturday, Professor Brain Cox was interviewed by the luvvie and broadcaster Mariella Frostrup in what was billed 'The Alternative MacTaggart' lecture.
30 Aug 2011
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Liz Jaques
Are we still looking for hard and fast rules when it comes to Twitter? And do they even exist? 'The Only Way is... Twitter' session at this years Media Guardian Edinburgh International Television Festival, fronted by Channel 4 news presenter Krishnan Guru-Murthy, certainly aimed to give practical advice for how to make Twitter work for your business/channel/programme but solid advice was in short supply.
30 Aug 2011
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Liz Jaques
The second day of this year's Media Guardian Edinburgh International Television Festival kicked off with a Worldview Address by Sky News foreign correspondent Alex Crawford.
02 Aug 2011
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Liz Jaques
National Magazine Company, Hearst Corporation's main UK business, and Hachette Filipacchi have been rebranded as Hearst Magazines UK.
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