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Results tagged as Digital
28 Feb 2011
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Liz Jaques
Rupert Murdoch plans to extend The Daily's two-week free trial (sponsored by Verizon) for "several more weeks at least", according to paidContent.org.
25 Feb 2011
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Liz Jaques
I consume a lot of media, fact. And it's not because I work in media, it's because my whole day revolves around all-things-media. I'm probably a perfect target for advertisers…
24 Feb 2011
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Liz Jaques
Apple has reportedly halved the minimum spend for its mobile advertising platform iAd from $1 million to $500,000.
24 Feb 2011
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Tacis P. Gavoyannis
Tacis P. Gavoyannis, SVP business development at Radius Global Market Research, says the TV landscape is changing at a rapid pace with new models, customised & personalised content, search capabilities and so on, meaning some turbulent times for the industry over the next five years... but the winner will be the consumer (and for them it cannot come soon enough!).
22 Feb 2011
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Liz Jaques
News of the World and The Times' online offerings enjoyed double-digit growth in January, according to latest UKOM/Nielsen data.
22 Feb 2011
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Jonas Jaanimagi
Jonas Jaanimagi, head of ad operations & publisher solutions at Hi-Media, says: "I fear for the future of any ad networks that do not work very hard to add genuine value at every turn in this ever-changing landscape"...
22 Feb 2011
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The Media Leader Staff
The online world is increasingly reflecting the offline world, with the web's 50 most-popular brands consisting more than ever of businesses established in the 'real world' and sites serving the interaction between 'real people', according to a UKOM/Nielsen study of how the profile of the web's most-visited sites has changed since 2004.
21 Feb 2011
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Jim Marshall
Jim Marshall says love him or hate him, Rupert Murdoch is probably the world's most innovative and progressive media man. Who knows whether The Daily will prove to be a success or not but interactive newspapers will develop as a result of Murdoch's risk - giving him (quite rightly) significant influence and ownership of the market.
21 Feb 2011
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Euan Mackay
Euan Mackay, associate director at Kantar Media, assesses the state of the men's magazine market and considers some future paths for publishers...
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