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Results tagged as Digital
05 Jan 2012
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Liz Jaques
By 2016, marketers will spend $77 billion on interactive marketing - as much as they do on television today, according to Forrester's new US interactive marketing forecast.
05 Jan 2012
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Liz Jaques
November proved to be the most popular month so far in 2011 for VoD viewing - with Channel 4 catch up and archive content attracting 44 million views during the month, across all the platforms on which 4oD is available.
04 Jan 2012
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Liz Jaques
Absolute Radio stations are now available on connected TV sets following a partnership deal with Samsung.
04 Jan 2012
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Liz Jaques
The latest post-Christmas research from YouGov's Technology and Telecoms analysts shows that while e-readers and tablets were generally a popular choice to give as a present this Christmas, 2011 was definitely the 'Kindle Christmas'.
04 Jan 2012
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Liz Jaques
Samsung Smart TV is set to introduce ads in an update to the Smart TV SDK, according to Electricpig.
04 Jan 2012
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Liz Jaques
Are QR codes as popular with consumers as they are with marketers? The 2D datamatrix bar codes seem to be everywhere - in newspapers, on posters, on packaging - but Forrester Research shows that just 5% of Americans who own a mobile used the codes in the three months ending July 2011.
03 Jan 2012
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David Brennan
Should we be surprised that TV viewing is reaching saturation levels given that the digital switchover is almost complete, pay TV is almost at saturation point and most of the new technologies that have affected TV viewing are already well-established now...
22 Dec 2011
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Richard Nicholls
...Riding the infinite wave of expanding identities, by Richard Nicholls, Future Foundation.
22 Dec 2011
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Liz Jaques
Waitrose is winning the social media battle this Christmas, converting the most online visitors into paying customers and brand advocates, according to the latest Supermarket UK study from Starcom MediaVest Group (SMG).
22 Dec 2011
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Niall Johnson
The online population of the UK dipped slightly in November, despite the expected rise in online shopping in the build up to Christmas.
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