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Results tagged as Digital
08 Aug 2012
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Liz Jaques
The UK has passed its high-speed broadband milestone, with two million subscribers at the beginning of July, according to Point Topic.
07 Aug 2012
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Toby Beresford
Toby Beresford, founder of Leaderboarded.com, says if you are business looking to leverage social data in your campaigns, first work out what you're sifting for in the stream, gain consumer opt-in and then create responses that are triggered as soon as they occur...
07 Aug 2012
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Liz Jaques
Channel 4's new viewer engagement strategy has signed up five million people, up from two million at the end of 2011.
06 Aug 2012
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Liz Jaques
Facebook's share price is down to an all time low of $19.82 after the company announced that 83 million of the social network's 995 million profiles are fake.
06 Aug 2012
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Liz Jaques
According to Reuters, US pay TV subscriptions have dropped by more than 400,000 this year. In Q2, Time Warner Cable saw video subscriptions fall by 169,000; Comcast 176,000, Dish 10,000 and DirecTV 52,000.
06 Aug 2012
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Guy Turton
Faced with a fragmenting digital environment, brands are once again questioning the power of online display for their brand campaigns. Guy Turton, senior researcher, Media and Digital Practice, Millward Brown, examines the latest findings and discovers a surprising renaissance in online display advertising...
06 Aug 2012
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Greg Grimmer
Greg Grimmer ranks media owner performances during the Olympics - with a gold for the BBC, a 'just outside the medals' for The Times, a 'did not start' for C4 and a disqualified Daily Mail...
02 Aug 2012
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Bruno Wilson-Betancor
02 Aug 2012
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Bruno Wilson-Betancor
Spending on mobile internet advertising in the US will top all other countries in the world for the first time this year, helping drive mobile ad spending worldwide to $6.43 billion in 2012, show figures released by eMarketer.
02 Aug 2012
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Liz Jaques
The National Readership Survey has developed a series of infographics, the first of which (below) details the readership of newspapers and magazines on tablets and e-readers.
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Display
TV
Audio
Consumer
- IAB launches measurement advisory board in push for measurement solutions
- Consumer ABCs: Women's Weeklies
- Consumers ABC's: News & Current Affairs
- Consumer ABC's: Men's Lifestyle
- Consumer ABCs: Home Interest
- IAB launches measurement advisory board in push for measurement solutions
- The Brief - Wednesday 10 December - EU investigates Google, Gemini will have ads, WPP wins UK government media account and more
- Keeping the TV ecosystem healthy - Barb Data Hub
- Direct Line Group on using TV as a full-funnel medium
- How will TV finally get the measurement it deserves?
- Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report
- The measurement debate TV really needs to have
- Rajar Q4 2025: Commercial audience share declines slightly
- Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth
- The brief - Wednesday 17 December - Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more
- UK now spends longer on phones than watching TV
- How the VOD giants are navigating the cost of living crisis
- Rebranded BVOD services create an increase in claimed usage
- How we listen is changing rapidly, but radio continues to have the MIDAS touch
- Mediatel Connected whitepaper: The Growing UK Audio Market
