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Results tagged as Digital
16 May 2013
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Ellen Hammett
According to the latest RAJAR findings, listening to radio via a digital platform has increased by 11% year on year, with 26 million people now tuning in to radio via a digitally enabled receiver - a yearly increase of three million.
16 May 2013
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Ellen Hammett
Total Global Radio and BBC Radio 2 remain at the top of the national stations and networks when it comes to weekly audience reach, according to the latest RAJAR findings for the first quarter of 2013 - with BBC Radio 2 as the top national station, seeing a 4.9% year on year (YoY) increase and reaching over 15 million listeners.
14 May 2013
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Colin Grieves
Agency teams that work in silos across their respective channels are out of touch with the way today's consumers operate as shoppers increasingly look for tailored, personalised interactions from brands. So what needs to change? Colin Grieves from Experian's Alchemy Social takes a look...
13 May 2013
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Ellen Hammett
Last week's MediaTel and Primesight event saw a number of senior media executives meet to discuss the merging of out-of-home and mobile - and explain the opportunities and challenges. Hear what panellists had to say in our exclusive online video.
13 May 2013
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Ellen Hammett
A new neuroscience study launched by Ocean Outdoor captures second by second brain activity and finds that large format digital out-of-home advertising drives 'strong' emotional responses that are linked to purchase intent.
09 May 2013
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Ellen Hammett
Speaking at Wednesday's annual PPA conference in London, leading editors, past and present, of some of the UK's best known magazines say print is still a core part of the publishing business.
06 May 2013
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Pierre Naggar
As today's websites become more sophisticated and as more consumers interact with brands on web pages to an ever greater degree, the need for marketers and senior members of a business's management team to understand consumer behaviour in the digital space has never been more pronounced, explains Turn's managing director, Pierre Naggar.
06 May 2013
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Sam Pattison
There are unavoidable failings of execution when it comes to mobile advertising - from bad links to bad optimisation - and in this 'year of the mobile', brands must think beyond the desktop past of digital advertising if they're going to be successful. Campaigns need to be relevant and responsive to devices while respecting the consumer, and this can pose a real challenge for brands and publishers, explains Vibrant Media's Sam Pattison.
30 Apr 2013
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Ellen Hammett
At the first ever Video Upfronts Marketplace last week, Newsline interviewed popular fashion and beauty vlogger Lily Melrose along with Dominic Smales, managing director of Gleam digital, on the rise of vlogging and the opportunities for brands and advertisers.
22 Apr 2013
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Clare Hill
The content marketing industry is rapidly evolving with the onset of digital says Clare Hill, managing director of the CMA. From near field communications and 'slowmercials', to augmented reality and QR codes, technology is driving unique consumer engagements. So which brands have them working best?
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