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Results tagged as Digital
21 Oct 2010
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Trevor Vagg
In our latest research focus article, Kantar Media look at the audience using mobile devices to access online media news - and locate optimistic trends for paid news sites.
19 Oct 2010
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Pauline Robson
Pauline Robson, Director - Real World Insight, MediaCom: Children are the future, but what does the future hold for content providers?
18 Oct 2010
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Simon Wright
September saw viewing figures fall across the board, with all terrestrial channels posting declines aside from the newly restructured Channel 5.
18 Oct 2010
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Derek Jones
The AOP conference saved some of the best to late on Friday with an address by Jay Altschuler, Global Media Communications Planning Director of Unilever that illustrated a range of creative - and sometimes slightly quirky - thinking around digital solutions, with an emphasis on mobile.
18 Oct 2010
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Luke Aviet
Luke Aviet, UK managing director at online content distributor goviral, explains how we can use analytics technology to target online video campaigns more effectively - and even to re-work TV commercials.
18 Oct 2010
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Derek Jones
On a day when traditional media was boosted by the latest AA figures - albeit from a low base - I came to the AOP's Digital Publishing Summit in the hope of telling Newsline readers something new about this industry. Sorry - I can't… so far!
15 Oct 2010
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Lola Olokodana
Google reveals extent of success in its newest 'billion dollar businesses' of display and mobile advertising.
13 Oct 2010
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Lola Olokodana
WAN-IFRA summit finds that the future is bright for the 'ecosystem' of e-reading mobile devices and tablet computers.
12 Oct 2010
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Ed Feast
Ed Feast, managing director of MarketPlace, comments on the advantages and disadvantages of digitising out-of-home...
12 Oct 2010
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Liz Jaques
News International has appointed Katie Vanneck-Smith to the newly expanded role of CMO.
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