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Results tagged as Connected TV
22 Aug 2011
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Anne Tucker
STL Partners has released research suggesting that the adoption rates for standalone connected televisions will be slower than the technology cycles for devices in the UK market.
18 Aug 2011
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Anne Tucker
Rovi Corporation has announced that it is collaborating with Ford Motor Company on a comprehensive digital TV advertising program across the Rovi Advertising Network in the US, its third and fourth to date.
17 Aug 2011
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Liz Jaques
Apps are becoming increasingly popular with connected TV owners but new research shows that consumers are only using the apps they are familiar with.
16 Aug 2011
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Liz Jaques
Google announced plans to buy Motorola Mobility for $12.5 billion yesterday. The deal has huge implications for the smartphone market but also impacts Google's pay-TV business and position when it comes to patents.
04 Aug 2011
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Liz Jaques
Rovi claims that viewers clicked on ads that appeared in its EPG 13% of the time on average - more than 10 times that of typical banner ads - during the first three months of its connected TV ad trial in the US.
26 Jul 2011
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Liz Jaques
A new In-Stat research survey estimates that over 60% of connected TV households use a TV app at least once per week.
26 Jul 2011
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Liz Jaques
Users are not fully engaging with their new connected TVs and OTT* video services, according to research from Analysys Mason.
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