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Results tagged as Connected TV
16 Apr 2012
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Philip Ricketts
Philip Ricketts, head of door to door strategy, sales and marketing at Royal Mail, says social TV offers a great opportunity for savvy marketers to use the insight generated by its users to deliver even more targeted communications...
16 Apr 2012
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Liz Jaques
There has been lots of speculation over the launch date of YouView, after the connected TV service from partners including the BBC, ITV and BT was delayed in 2010/2011 amid rumours of technical difficulties.
16 Apr 2012
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Liz Jaques
Whether to check emails or to look up programme or product information, watching TV while using a tablet or smartphone is more common than not according to a Q4 2011 Nielsen survey of connected device owners in the US, UK, Germany and Italy.
11 Apr 2012
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Liz Jaques
Pay-TV bills are still rising despite flat-lining and falling disposable incomes, according to new research by the NPD Group.
11 Apr 2012
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Liz Jaques
According to Bank of America Merrill Lynch (BoAML), the Virgin Media 'story' is characterised by a two-way pull between management trying to tweak the model to generate cash (to drive share buybacks) and the operational issues facing the company.
11 Apr 2012
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Liz Jaques
New technology is changing the TV landscape and the way we consume TV, with a shift from broadcast TV to on-demand. Over the top (OTT) offers consumers a better user experience and operators lower upfront costs.
10 Apr 2012
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Bruno Wilson-Betancor
Bruno, a 19 year old student and a panellist at MediaTel's latest Youth, Media and Technology event, gives an open and honest account of his media habits and reveals what he really spends his money on... A must read if you want to target young people!
05 Apr 2012
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Liz Jaques
MediaTel Group's second Youth, Media & Technology event featured a panel of fiery teenagers on Tuesday morning. This review covers their thoughts and opinions by media...
03 Apr 2012
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Liz Jaques
SpotXchange is set to launch a new service SkipIt that lets consumers control their online video ad experience by providing them the option to skip online video ads at their convenience.
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