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Results tagged as Connected TV
11 May 2012
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Liz Jaques
BT Vision has surpassed the 700,000 mark after it added 28,000 new subscribers in the quarter, up 23% year on year.
09 May 2012
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Raymond Snoddy
Raymond Snoddy says ITV and RTL's latest statements give testimony to the enduring power of free to air commercial television and show that the media world is working in the way it should in difficult times...
09 May 2012
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Martin Galvin
Martin Galvin, director of agency sales at Specific Media, says we have a rich canvass when it comes to the possibilities around online video this summer...
09 May 2012
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Liz Jaques
ITV's chief executive Adam Crozier has forecast a 17% increase in advertising revenues for June due to the number of campaigns around the Queen's Jubilee and the Euro 2012s.
03 May 2012
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Anne Tucker
Most people in Britain with a connected TV actually lead a very disconnected TV existence, reveals newly released insight from Kantar Media's futurePROOF study of consumer take up and usage of digital devices and media.
02 May 2012
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Anne Tucker
Blogging on InteractiveTV Today, Zachary Weiner, CEO of emerging TV consultancy CTV advertising and the co-founder of the Connected TV Marketing Association, looks at traditional TV budgets and the impact connected TV will have upon it.
26 Apr 2012
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Anne Tucker
Rovi Corporation has released the findings from its UK based Smart TV advanced advertising study, with Decipher Research. The study evaluated connected TV audience segments, platform familiarity and usage, as well as advertising effectiveness and engagement. The study, which included online surveys of connected TV users and in-home interviews, tracked eight Smart TV advertising campaigns for leading entertainment and conventional brands.
26 Apr 2012
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Liz Jaques
New IPA TouchPoints4 survey data launched today reveals the extent to which the recession and new developments in technology have affected the way in which we are spending our daily lives. We are now spending more time at home, tightening our belts and multi-tasking our media consumption.
25 Apr 2012
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Liz Jaques
Sony has added Netflix to its Sony Entertainment Network (its digital portal that features entertainment content, which is accessible through selected connected Sony BRAVIA televisions, Blu-ray players and PS3 devices).
25 Apr 2012
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Liz Jaques
YouView has appointed Kelkoo marketing chief Steve Conway as an interim head of marketing ahead of the service's expected launch in the autumn.
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