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21 Jan 2021
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Lisa Kalyuzhny
Partner content: PubMatic's Lisa Kalyuzhny looks at how Covid-19 has shaped the future of programmatic advertising.
16 Dec 2020
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Mike Fletcher
84% of European marketers expect to spend more on VOD, addressable TV, connected TV, programmatic TV, TV everywhere and audience-based linear TV in 2021.
10 Dec 2020
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Michaela Jefferson
Samsung TV Plus is to become the first third party publisher partner of ITV's Planet V as of early 2021.
07 Dec 2020
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Mike Fletcher
The global advertising market is recovering more rapidly than expected, due to e-commerce, retailer media and connected TV ads, according to a revised forecast from Zenith.
25 Nov 2020
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Mike Fletcher
European advertisers can now access Samsung Ads’ video inventory programmatically via any preferred DSP after Samsung Ads Europe opened up the brand's AVOD service, Samsung TV Plus.
12 Nov 2020
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Michaela Jefferson
The amount of time "gamers" spend playing games across Samsung TVs in the UK, France, Italy, Germany and Spain has grown by 21% since January this year, according to a new report from Samsung Ads Europe.
21 Oct 2020
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Ali Shabbir Syed
Partner content: Now that CTV advertising is shifting towards becoming normal, we need to make sure that we continue to build on the great foundations that have been laid, writes PubMatic's Ali Shabbir Syed.
21 Sep 2020
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John Moulding
Comscore has partnered with Samba TV to harness ACR-based viewing insights from Smart TVs to demonstrate ad exposure and match that against business outcomes like purchase behaviour.
14 Jul 2020
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Jonas Olsen
Partner content: Connected TV is arguably the most complicated advertising ecosystem out there, writes PubMatic's Jonas Olsen. Here's what needs to change
15 Jun 2020
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Guido Fambach
Sponsor content: Our research shows that whilst there are a lot of opportunities in CTV advertising, there are still a lot of unanswered questions, writes Comscore's Guido Fambach.
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