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01 Jul 2022
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James Cornish
Rather than focus on what we want connected TV to be, let's look at what it currently excels at.
11 May 2022
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Jack Benjamin
CTV overtook mobile as the device with the greatest share of global video impressions according to Innovid’s Global Benchmarks Report.
04 Jan 2022
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Dave Castell
To make unified measurement on CTV a reality, the focus needs to be on bringing players together from the CTV-first side.
15 Dec 2021
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Ella Sagar
Nearly 10% of video ads and 20% of CTV ads inventory were fraud or sophisticated invalid traffic (SIVT), according to new research.
15 Dec 2021
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Ella Sagar
The future of Connected TV advertising will be programmatic, automated and have seamless ad breaks, but "we are not there yet", industry specialists have warned.
06 Apr 2021
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Mihir Haria-Shah
Mihir Haria-Shah, head of broadcast at media agency Anything Is Possible, reflects on the lessons we can learn from digital advertising's past to make for a brighter future in the world of TV
09 Mar 2021
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Julie Selman
Sponsor content: Magnite's managing director for the UK & Nordics, Julie Selman, delivers four key insights every UK marketer should be aware of when framing their CTV strategy.
02 Mar 2021
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Mike Fletcher
CTV: The Future Forward surveyed 10,500 consumers across Europe to identify how audiences are consuming television
24 Feb 2021
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Steve Martin
Steve Martin, MD international data and TV at LiveRamp stands at the cross-roads for Connected TV in the UK and advises marketers on accessing the space.
26 Jan 2021
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Marek Wrobel
Marek Wrobel, head of media futures at Havas Media Group, reports back from this year's consumer electronics trade show.
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