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Results tagged as Advertising
24 Mar 2011
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Liz Jaques
Sir Martin Sorrell told BBC Radio 4's Today programme that he will recommend moving WPP's HQ back to the UK.
23 Mar 2011
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Kathryn Jefferies
Kathryn Jefferies, head of media at Equi=Media, says as TV ad targeting rises, the challenge for the TV industry will be to use the data they have to target consumers as effectively as online, and as seamlessly.
23 Mar 2011
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Liz Jaques
WPP shares have fallen c10% over the last month, reflecting concerns over global macro risks, commodity cost inflation and the potential fallout from the Middle East and Japan, according to BofAML.
22 Mar 2011
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Liz Jaques
Mobile adspend during 2010 was worth £83 million. Spending on mobile internet advertising grew by 116% (on a like for like basis) when compared with 2009, according to the latest IAB and PwC Mobile adspend report.
22 Mar 2011
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Dominic Finney
Dominic Finney, founder and director at FaR Partners, on the role of brand metrics and measurement standards in driving absolute spend growth in digital.
22 Mar 2011
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Liz Jaques
Agencies are interested in mobile but there is still limited understanding and expertise around mobile advertising, was the general view at MediaTel Group's Come on Mobile... Stand Up and Deliver! event last week.
22 Mar 2011
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Liz Jaques
Facebook is happy to leave innovation to Apple, according to Facebook's head of mobile partnerships EMEA Fergal Walker.
21 Mar 2011
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Liz Jaques
Aegis reported results ahead of expectations last week, with organic revenue up 5.8% year on year to £1.45 billion in 2010.
18 Mar 2011
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Mark Thomson
Mark Thomson, media director at Royal Mail, says as the industry moves at pace into the new decade, marketers must abide by the three 'r's' - relevance, response and restraint if they are to succeed.
17 Mar 2011
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Liz Jaques
A music-industry backed video site is set to launch in the UK next month.
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