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Results tagged as Advertising
14 Apr 2011
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Liz Jaques
IAB Europe has launched a pan-European self-regulatory framework for online behavioural advertising.
13 Apr 2011
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Liz Jaques
174 million US internet users watched online video content in March for an average of 14.8 hours per viewer, according to new figures from comScore.
12 Apr 2011
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John Barnard
John Barnard, chairman of NMG Product Placement, on all you need to know about buying product placement...
11 Apr 2011
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Liz Jaques
ZenithOptimedia now forecasts global ad expenditure to grow by 4.2% in 2011, down from the 4.6% it forecast in December, as a result of the political turmoil in the Middle East and the earthquake in Japan.
07 Apr 2011
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Liz Jaques
NMG Product Placement's 'The Value Report' compares ITV's product placement evaluation methodologies with accepted norms in the USA and UK.
06 Apr 2011
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Liz Jaques
The IPA's new president Nicola Mendelsohn has pledged to create a new generation of creative pioneers for the digital future.
05 Apr 2011
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Liz Jaques
Rovi has launched a smart TV field trial in a bid to test advertising opportunities on connected televisions.
04 Apr 2011
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Liz Jaques
The popular US drama Mad Men has been confirmed for three more seasons with more ad breaks, which is good news for Sky Atlantic, but what does it mean for advertisers?
04 Apr 2011
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Jim Marshall
Jim Marshall on the changes in TV sales; the cabinet report on the future of the COI (or lack of it); the mystery of the Big Society; and the sad demise of the Sunday Sport... who will forget its brave investigative approach to journalism, which uncovered a World War 2 bomber found on the moon or Lord Lucan spotted on Shergar?
01 Apr 2011
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Liz Jaques
Disney UK launched its integrated media solutions initiative Disneymedia+ at an event in London yesterday.
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