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Results tagged as Advertising
18 Jul 2011
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Evie Jones
Advertising may be ubiquitous on smartphones across network operators but, according to new research from YouGov, British consumers grudgingly accept placements as part of their day-to-day mobile experience but consider them intrusive and tend to ignore them altogether.
14 Jul 2011
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Liz Jaques
Marketing budgets were revised down in Q2 for a third consecutive quarter, as companies attempted to reduce operating costs and protect profit margins amid concerns around the economic outlook, according to the latest IPA/BDO Bellwether survey.
13 Jul 2011
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Liz Jaques
Global ad expenditure will return to pre-recession peak level this year, according to ZenithOptimedia's latest forecast.
11 Jul 2011
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Jim Marshall
Jim Marshall on how the agency world reacted to the events that unfolded at News International week. One could argue that the words 'rabbit' and 'headlights' applied - the media agency world didn't want to see NotW damaged, let alone go.
08 Jul 2011
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Marnie Richards
The key facts and figures about News of the World.
07 Jul 2011
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Marnie Richards
The News of the World is removing all advertising from its issue this weekend after losing a raft of advertisers in the wake of allegations over its phone hacking activities.
07 Jul 2011
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Marnie Richards
In a recent press release, Pete Davis, managing director of Getmemedia.com, urges brand managers not to overlook the role of more traditional advertising in the age of social media.
07 Jul 2011
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Marnie Richards
Analysis in 2010 estimated that Digital OOH revenues would reach around £160 million by 2016, and now it is likely that Digital OOH revenues alone will pass Cinema within two years and Radio within five.
06 Jul 2011
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Marnie Richards
The key to unlocking successful mass-market poster-to-mobile campaigns will depend largely on the mechanism used to exchange data
06 Jul 2011
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Greg Grimmer
You've read his column, now listen to the summary... and admire his shades!
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