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Results tagged as Advertising
17 Aug 2011
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Gurdev Singh
Gurdev Singh, managing director, Communisis, says consumers have become multi-tasking, communication addicts - and if consumers have the ability and inclination to consistently engage with different channels, marketers need to react and become equally adept at multi-tasking...
16 Aug 2011
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Liz Jaques
Bauer Media's FHM is set to launch an interactive magazine as part of its FHM Collections Autumn Winter 2011 brand extension.
15 Aug 2011
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David Brennan
A new series of blogs about the broadcast industry, narrated by David Brennan: One of the most exciting areas creatively for TV in the future might be when TV and games producers started to work together...
15 Aug 2011
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Josh Banham
Josh Banham, a 17-year-old student from London, gives a candid insight on youth media consumption...
15 Aug 2011
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Liz Jaques
Product placement in the UK is still in its infancy but it has not gone unnoticed. The majority of Brits know what product placement is and knew that the law had changed to allow brands such as Nescafé Dolce Gusto to feature in ITV's This Morning show.
08 Aug 2011
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Derek Jones
Last week I spent one evening in Magaluf at a Tinie Tempah gig. Yes, really. We were holidaying in Majorca; the kids were keen; and I went as driver and "guardian". It cost me 35 quid per ticket to mix with Shagaluf's holidaying finest (those that wore a shirt were mostly Liverpool or Newcastle fans for you researchers out there).
04 Aug 2011
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Liz Jaques
Rovi claims that viewers clicked on ads that appeared in its EPG 13% of the time on average - more than 10 times that of typical banner ads - during the first three months of its connected TV ad trial in the US.
04 Aug 2011
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Matthew Rouse
Matthew Rouse, account director at Mindshare, gives an agency view on RAJAR's Winners & Losers and National Brands...
04 Aug 2011
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Steve Parkinson
Steve Parkinson, MD of Bauer Radio London, gives his view on the latest RAJAR results...
02 Aug 2011
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Simon Willis
Simon Willis, deputy head of broadcast at MEC, says no idea is too big to play out in a cinema environment...
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