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Results tagged as Advertising
26 Sep 2011
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Liz Jaques
Donovan Data Systems (DDS) is set to merge with its main US competitor MediaBank, according to the Wall Street Journal.
26 Sep 2011
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Derek Jones
Writing in Campaign in May 2006, Ian Darby commented: "On the whole, it's refreshing to see an agency from outside the top ten triumph in such a big pitch, apparently on the back of strong strategic thinking. Let's just hope these ideas amount to more than a pile of Barclays." *
22 Sep 2011
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Jessica Hallsworth
Jessica Hallsworth, senior research executive, GfK NOP Media, says Google and YouTube actually support TV, providing extra viewing opportunities and hype rather than taking opportunities away...
21 Sep 2011
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David Brennan
At the RTS' Cambridge Convention last week, there was an exhortation from Fru Hazlitt of ITV to the advertising community to get creative with TV airtime...
21 Sep 2011
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Raymond Snoddy
Raymond Snoddy: "The bottom line is that for the bottom line doing good is good business"...
20 Sep 2011
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Liz Jaques
Nielsen is expected to issue its first-half advertising expenditure report next week, showing a slow down in growth from the first to second quarter.
20 Sep 2011
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Dominic Finney
Dominic Finney, director at digital consultancy FaR, says standard ad units remain the bedrock of the majority of digital advertising campaigns - and there is now a strong argument to say that spend in these standard units is set to grow...
16 Sep 2011
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Liz Jaques
The European mobile advertising market is expected to reach $1.03 billion by 2014, according to research from mobileSQUARED.
14 Sep 2011
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Derek Jones
An IBC debate, 'Changing the Advertising Paradigm', convinced few at this week's Amsterdam confex that the core TV advertising paradigm would change in the short to mid-term, but did illustrate the activity and opportunity growing up around television.
12 Sep 2011
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Dominic Finney
Dominic Finney, director at digital consultancy FaR, says with the right strategy media owners with strong brands and clear business models are well placed to thrive...
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