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Results tagged as Advertising
24 Oct 2011
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Liz Jaques
As the number of mobile payment users grows to over 375 million in 2015, the demand for devices with near field communications (NFC), the underlying communications technology behind many mobile payment solutions, is expected to grow as well. New research
24 Oct 2011
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James Grant
James Grant, country manager - UK, VINDICO, says the industry should enjoy a pat on the back but there is still work to do. For starters, it isn't good enough that as an industry we cannot accurately measure the impact of video alongside TV...
21 Oct 2011
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Liz Jaques
Advertising agency Publicis Groupe posted 6.4% Q3 organic sales growth yesterday as revenues grew across all regions, helped by strong demand for digital ads.
20 Oct 2011
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Liz Jaques
Digital currently accounts for about 30% of WPP revenues - "nearly double its closest competitor" - according to Bank of America Merrill Lynch (BoAML).
20 Oct 2011
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Liz Jaques
Kleiner Perkins venture capitalist Mary Meeker has released new charts on the state of industry, claiming that media time spent v ad spend is "still out of whack" in the US.
20 Oct 2011
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Anne Tucker
According to a new study by VINDICO, the leading online video ad management platform, mid-roll video ads offer advertisers higher performance than pre-roll or post-roll video ads within long-form video environments.
20 Oct 2011
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Anne Tucker
People who use personal devices such as tablets and smartphones at the same time as watching TV are ignoring television commercials almost completely, according to new research published by the Strategy Analytics Digital Home Observatory.
13 Oct 2011
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David Brennan
The morning session at this year's MediaTel Group Connected TV Experience conference was in danger of breaking out into violent agreement at times, but was all the more informative for it, as a new consensus is emerging regarding what 'connected TV' actually means and where the opportunities lie.
13 Oct 2011
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Liz Jaques
The latest IPA Bellwether survey published today reveals that marketing budgets were revised up in Q3 ending a three-quarter period of decline, as companies increased expenditure to promote new products and maintain market share amid strong competitive pressure.
11 Oct 2011
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Liz Jaques
MAGNAGLOBAL has released its updated US media owners advertising revenue forecast, which remains unchanged for this year at 1.6% growth, including the impact of political and Olympics advertising. The company expects media suppliers to generate $173.5 billion of advertising revenues in 2011.
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