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Results tagged as Advertising
02 Dec 2011
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The Media Leader Staff
The Financial Times now earns more from consumers through subscription revenue than advertising, delegates at the Ignition conference were told.
01 Dec 2011
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Grace Gargini
Pivotal Research Group has released its 2012 advertising forecast for the United States.
01 Dec 2011
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The Media Leader Staff
New research launched today (1st December) by IPC Media has found that 50% of consumers think that advertising on premium content sites is well matched to the sites. This compares to 28% for portal sites and 30% for social networking sites.
30 Nov 2011
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Raymond Snoddy
Anyone with even a vague interest in the future of newspapers should pause for a moment and ponder the fate of two small newspapers in Kent - the Medway News and the East Kent Gazette.
25 Nov 2011
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Simon Wright
Channel 5 once again saw its year on year revenue increase significantly, up 39.2% on October 2010.
18 Nov 2011
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Liz Jaques
Apple's new Newsstand service "is just starting to have an impact" on the magazine industry, according to the panel at MediaTel Group's Future of Consumer Magazines event this morning.
18 Nov 2011
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Liz Jaques
The concept of a publishing company has to change, according to Gill Hudson, editor in chief, Reader's Digest.
16 Nov 2011
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Anne Tucker
Advertising in video-on-demand (VOD) programming offers specific advantages for brand marketers to effectively engage consumers, according to the Phase II study of the Advanced Advertising Media Project (AAMP) — an industry-wide research initiative to measure the impact of advertising within free VOD.
15 Nov 2011
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Stuart Corke
ITV Family net advertising revenues (NAR) grew 1% in Q3 and marginally ahead of BoAML forecast.
15 Nov 2011
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David Brennan
I always enjoy reading Greg Grimmer's blogs and last week's was no exception. His memories of trading (intellectual) blows with Phil Georgiadis at Media 360 a few years ago - about the future of online advertising - felt both nostalgic and curiously contemporary at the same time. There was one paragraph, though, that got me thinking about the whole topic of reach and frequency and its relevance in today's communications landscape.
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