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Results tagged as Advertising
11 Jan 2012
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Chris Worrell
Chris Worrell: Can advertisers use digital to tell engaging brand stories?
10 Jan 2012
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Scott Ferber
Scott Ferber, chairman and CEO of Videology Group, a video advertising specialist, identifies three key trends that will change the way brands use video in 2012...
09 Jan 2012
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Greg Grimmer
In his wide-ranging opening article of 2012, the talented Greg Grimmer manages to squeeze in the Pope, Fenton the dog, several energy companies, the Olympics, Lindsey Clay and a bit of grumpy old man...
05 Jan 2012
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Liz Jaques
Trinity Mirror has acquired digital communications company Communicator Corp for £8 million.
04 Jan 2012
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Liz Jaques
Are QR codes as popular with consumers as they are with marketers? The 2D datamatrix bar codes seem to be everywhere - in newspapers, on posters, on packaging - but Forrester Research shows that just 5% of Americans who own a mobile used the codes in the three months ending July 2011.
03 Jan 2012
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Anne Tucker
According to new research released by eMarketer, online video has reached critical mass among US internet viewers, predicting 169 million people, or 71% of US internet users, will be watching online video each month by the end of 2012.
03 Jan 2012
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Liz Jaques
A po-faced old lady sitting alone at her dining table declaring, 'I don’t like tea - I like gin', has held off competition from meerkats, Gary Lineker and a child dressed as Darth Vader to become the UK's most-liked TV ad of 2011.
21 Dec 2011
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Fern Miller
Fern Miller, head of planning EMEA at LBi, explains why good planners are usually in great demand...
20 Dec 2011
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Liz Jaques
Barclays Capital claims that 2012 will be a "low growth environment" for advertising agencies. Barclays forecasts that agency organic revenue growth will average 2.9% next year - down from the 5.6% it expects agencies to record in 2011.
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