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Results tagged as Advertising
18 Apr 2012
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Liz Jaques
Mike Baker, CEO of the Outdoor Media Centre, announced the findings of a study conducted for the OMC by ICM Research and On Device Research (ODR) at an event in London this morning.
17 Apr 2012
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Liz Jaques
Hulu is preparing to change the way it charges advertisers. The online video site, which runs more video ads to consumers than any other website or service in the US, will soon charge advertisers for complete views.
17 Apr 2012
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Liz Jaques
Always one of the most passionate debates, MediaTel Group's Future of National Newspapers event has a new venue this year - in the auditorium at Merrill Lynch - and an impressive panel line-up, including NI's Dominic Carter, GN&M's Chris Pelekanou and Mail Newspapers' Guy Zitter...
17 Apr 2012
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Craig Houston
Craig Houston, head of client services at NRS, explains the benefits of the NRS Accreditation Programme...
16 Apr 2012
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Philip Ricketts
Philip Ricketts, head of door to door strategy, sales and marketing at Royal Mail, says social TV offers a great opportunity for savvy marketers to use the insight generated by its users to deliver even more targeted communications...
16 Apr 2012
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Ellie Edwards
Ellie Edwards, MD at QUISMA, says performance marketing offers clients better ways to make their online spend work harder...
13 Apr 2012
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Liz Jaques
Google has reported strong Q1 earnings - up 60% year on year to $2.89 billion (£1.81 billion), with gross revenues also up by 24% to $10.65 billion.
12 Apr 2012
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Liz Jaques
Google is preparing to move a beta initiative of Near Match to the mainstream. Near Match is designed to "enable you to safely extend the reach of your Exact and Phrase Match keywords to cover plural, misspelling, close rewrite, abbreviation and acronym variants only".
12 Apr 2012
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Liz Jaques
UK advertising spend grew by 2.7% in 2011 reaching £16.1 billion in total, according to Advertising Association figures produced by Warc. Growth is expected to continue in 2012 with new forecasts predicting a 3.8% increase, well ahead of growth across the rest of the UK economy.
12 Apr 2012
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Liz Jaques
Tesco is set for a major overhaul of its brand and image, according to The Guardian. The supermarket said it is reviewing its brand communications and has put its multi-million pound advertising account up for grabs.
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