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Results tagged as Advertising
24 Apr 2012
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Liz Jaques
DG, a traditional-TV ad delivery company that moved into the online-ad space when it acquired MediaMind last year, has purchased ad-targeting start-up Peer39.
24 Apr 2012
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Anne Tucker
According to Rentrak Corporation's new report "State of VOD: Trend Report 2011", video-on-demand (VOD) is at the tipping point of becoming a major ad medium
23 Apr 2012
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Liz Jaques
US consumers viewed more than 8.3 billion video ads in March, according to new data from comScore.
23 Apr 2012
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Steve John Owens
Steve John Owens, a radio producer, presenter and podcaster, explains why it is clear to see that there is still a future for radio and radio advertising...
23 Apr 2012
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Simon Wright
The broadcasters' network revenue results for March show lots of change once again. ITV1 was the only broadcaster to enjoy an increase on March 2011, up 1.4%.
23 Apr 2012
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Michael Bayler
Michael Bayler, strategist and author, Bayler & Associates, on the misconceptions that are holding data back...
20 Apr 2012
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Liz Jaques
2011 was the first year that global consumer spending on media content, apps and services for mobile phones broke through the $100 billion barrier. According to the latest Global Mobile Media Forecast from Strategy Analytics, consumers are expected to increase this spend on mobile media* by a further 13.4 % from $121.8 billion in 2011 to $138.2 billion in 2012.
19 Apr 2012
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Liz Jaques
Nielsen has signed a deal to bolster its Online Campaign Ratings (OCR), using data from AdSafe Media on whether ads ran in a 'safe' environment.
19 Apr 2012
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Liz Jaques
Cross-screen viewing can drive purchase intent for a brand by 72%, according to new research conducted by Nielsen for mobile video advertising company AdColony.
19 Apr 2012
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Liz Jaques
The latest IPA Bellwether survey published today reveals that marketing budgets were revised up in Q1 for a third successive quarter in response to new product launches, expectations of better economic conditions and higher rates of return on investment.
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