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Results tagged as Advertising
08 May 2012
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Sally Dickerson
Sally Dickerson, global director at BrandScience, on measuring Paid, Owned and Earned media...
04 May 2012
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Liz Jaques
Smooth Radio has been nominated for the Marketing Society Awards for Excellence 'Brand Revitalisation' award.
02 May 2012
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Anne Tucker
Blogging on InteractiveTV Today, Zachary Weiner, CEO of emerging TV consultancy CTV advertising and the co-founder of the Connected TV Marketing Association, looks at traditional TV budgets and the impact connected TV will have upon it.
01 May 2012
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David Brennan
A series of blogs about the broadcast industry, narrated by David Brennan..."I'd always back analogue businesses to win out in the long term; because the world may be turning digital but people are fundamentally analogue in nature."
30 Apr 2012
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Derek Jones
Warc has released its latest Consensus Ad Forecast today, which shows the US ad market receiving the largest upgrade in forecast growth (4.1% this year, a rise of +0.8pp from the January forecast) of the 13 markets measured by the research.
30 Apr 2012
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James Whitmore
James Whitmore,managing director at Postar, says these are "heady times for any seeker of consumer truth"...
27 Apr 2012
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Derek Jones
Aegis today announced a trading update for the first quarter of 2012, from 1 January 2012 to 31 March 2012, with total group revenue for the first quarter up 16.3% on 2011 in constant currency.
26 Apr 2012
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Anne Tucker
Rovi Corporation has released the findings from its UK based Smart TV advanced advertising study, with Decipher Research. The study evaluated connected TV audience segments, platform familiarity and usage, as well as advertising effectiveness and engagement. The study, which included online surveys of connected TV users and in-home interviews, tracked eight Smart TV advertising campaigns for leading entertainment and conventional brands.
24 Apr 2012
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Rosie Merrell
Rosie Merrell, marketing & communications director at Limited Space, says the recent OMC research lays a good foundation for others to explore the findings further and to obtain a deeper understanding of how the medium's influence alters within individual environments...
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