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Results tagged as Advertising
18 May 2012
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Liz Jaques
Last weekend's Britain's Got Talent final saw around 50,000 viewers use the Shazam App to tag the Pepsi MAX and Cadbury ads in just 60 seconds of airtime during special ad breaks on Saturday night.
17 May 2012
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Liz Jaques
Ahead of Facebook's IPO tomorrow, here are 10 key facts about the social network from Experian Hitwise:
17 May 2012
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Liz Jaques
The increasing impact of smartphones on how consumers interact with companies looking to market their products and services is revealed today by a report showing that over one third (36%) of UK consumers now read marketing emails on their mobile devices. This rises significantly to over half (55%) of 18-34 year olds.
17 May 2012
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Liz Jaques
Johnston Press has reported total advertising revenues down 9% in the year to 17 May. However, the regional publisher said the rate of decline has improved during the first half of 2012.
17 May 2012
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Liz Jaques
A global survey undertaken by digital marketing agency Greenlight claims that 30% of people 'strongly distrust' Facebook with their personal data, while 44% say they would 'never' click on Facebook sponsored ads.
16 May 2012
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Raymond Snoddy
Raymond Snoddy on ITV's error in letting the South Bank show (and name) go; Sky's ambitions in arts television; and why opera and football make the perfect combination of enthusiasms...
15 May 2012
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Liz Jaques
Newspapers will evolve to a trading system that combines print and digital, Guy Zitter, MD of Mail Newspapers, told delegates at MediaTel Group's Future of National Newspaper event yesterday morning.
15 May 2012
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Liz Jaques
Raymond Snoddy questioned why the NMA's budget has been cut by so much at a time when newspapers most need marketing at MediaTel Group's Future of National Newspaper event yesterday morning.
15 May 2012
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Liz Jaques
How you interpret "worse-off" is key here but the insights and debate were lively at yesterday's MediaTel Group Future of National Newspapers event.
14 May 2012
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Liz Jaques
The Times and Sunday Times' digital subscribers have climbed to 297,000, Dominic Carter, commercial director at News International, revealed at MediaTel Group's latest Future of National Newspapers event at Merrill Lynch this morning.
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