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Results tagged as Advertising
21 Jun 2012
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Liz Jaques
Mindshare has launched a new strategic planning and integration platform.
21 Jun 2012
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Liz Jaques
WPP has acquired the assets of AKQA Holdings, subject to regulatory approval.
20 Jun 2012
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Nick Bampton
Nick Bampton, commercial sales director at Channel 5, on why, in Channel 5's definition, partnerships are the antithesis to the old way of trading...
19 Jun 2012
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Liz Jaques
ZenithOptimedia has upgraded its UK advertising forecast with the total ad market expected to post 3.5% year on year growth for 2012 - up from its March prediction of 3.2% growth.
18 Jun 2012
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Liz Jaques
"M-commerce is very interesting and we've only just hit the tip of the iceberg," according to Tamsin Hussey, group account director at Joule.
18 Jun 2012
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Liz Jaques
MobHappy's Russell Buckley predicts that mobile advertising will be a £2 billion industry by 2015.
18 Jun 2012
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Jim Marshall
Jim Marshall says it is no longer enough for a single medium (even TV) to provide coverage of an event in the UK - it only becomes a true 'media event' when all the media provide their own unique coverage and perspective...
18 Jun 2012
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Liz Jaques
MAGNAGLOBAL's latest advertising forecast for 2012 claims that Europe is shaken but the rest of the world is showing resilience. The global advertising market is expected to reach $480 billion this year. The UK market is forecast to grow, in spite of the economic downturn that hit in the first quarter - up 2.4%.
15 Jun 2012
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Babita Earle
Babita Earle, digital strategy director GfK NOP, on why FMCGs should be paying attention to mobile...
15 Jun 2012
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Julie MacManus
The panel at Media Playground 2012's Data Debate opened by considering the impact that data has had on the advertising marketplace
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