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Results tagged as Advertising
05 Jul 2012
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Chris King
UK advertising expenditure remains steady despite turbulence in the global economy. Figures from the Advertising Association and Warc showed an increase of 1.1% in ad spend during the first quarter of 2012.
04 Jul 2012
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Petteri Vainikka
Enreach's Petteri Vainikka believes real-time market research is needed to creat audience segment analytics within a display campaign: the difference between selling advertising space, and selling intelligent advertising...
03 Jul 2012
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Ben Martin
Ben Martin, communications planner, Telegraph Media Group, on why those listening to Byron Sharp might just be a little like Brad Pitt...
03 Jul 2012
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Chris King
A study released by GroupM this morning have estimated that despite an overall rise in advertising spend in the UK, television and radio ad revenue is set to fall by around £350 million this year.
02 Jul 2012
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Greg Grimmer
Greg Grimmer says ensuring creative and media are linked is an absolute necessity - one working without the other is a surefire shortcut to failure...
28 Jun 2012
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Chris King
Following the release of Thinkbox's two screen research this morning, the TV body presented the findings of its recent study to an audience of advertisers and media executives in London...
27 Jun 2012
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Liz Jaques
Investec predicts a tough summer for ITV with negative ad revenue forecasts for July and August.
26 Jun 2012
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James Whitmore
James Whitmore, managing director at Postar, gives an insight from the FEPE International congress and talks about the old conundrum of short-term return versus long-term effect...
22 Jun 2012
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Liz Jaques
Twitter plans to launch its advertising products in 50 countries by the end of the year, in a bid to turn its 140 million users into revenue.
22 Jun 2012
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Liz Jaques
WPP boss Sir Martin Sorrell is unconvinced that Facebook is a good advertising medium for clients.
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