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Results tagged as Advertising
29 Aug 2013
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Ellen Hammett
New research from TubeMogul reveals the differences in engagement between interactive video ads and standard pre-roll.
28 Aug 2013
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Richard Foan
The importance of content verification for digital advertising has never been higher says the ABC's Richard Foan - and it is essential if brands are to bring transparency and trust to their campaigns.
21 Aug 2013
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Ellen Hammett
New social video competition platform helps brands and agencies capitalise on their followers' creativity with 'people powered advertising.'
19 Aug 2013
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Ellen Hammett
In what is being described as a UK media first, the new digital ad format enables advertisers to serve alternative bespoke creative content to different viewers registered with Channel4.com based upon their age and gender.
08 Aug 2013
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Ellen Hammett
AOL hopes to create a cross-screen solution for brands, agencies and publishers, with a deal estimated at $405 million.
02 Aug 2013
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Ellen Hammett
Despite global ad spending growing only moderately on a year-over-year basis, 2013 has proven to be a year to spend for other sectors, including industry & services and durable goods.
26 Jul 2013
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Sam Pattison
It is well known that the amount of ad impressions does not equate to the number of actual ad views, but staggering new research from comScore has revealed the full extent of the challenge facing advertisers. Vibrant Media's head of UK sales, Sam Pattison, explains...
25 Jul 2013
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Julian Miall
AD2ONE's group managing director Julian Miall takes a look at digital advertising and explains why there is no 'one size fits all' approach when it comes to this industry...
25 Jul 2013
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Ellen Hammett
Display Internet advertising grew significantly, while decreases in print advertising continued as both spending in magazines and newspapers declined across the period.
25 Jul 2013
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Mungo Knott
When measuring the audience we often don't talk about the number of ratings a TV ad got, or the number of readers of the 1/4 page ad on page 17. We measure the association; the viewers or listeners of the programs surrounding them or the circulation of the paper, says Primesight's Mungo Knott, as he explains why advertising is always the bride, and never the bridesmaid...
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