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Results tagged as Advertising
08 Dec 2009
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Sam Howroyd
Global advertising spending in measured media is expected to drop 6.6% to $445 billion in 2009 with a mild growth of 0.8% now expected in 2010 to $448 billion, according to a new 70-country forecast report from GroupM.
08 Dec 2009
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Lucy Shepherd
Advertisers have more than doubled the amount of money they are spending on social networking websites since last year, according to recent analysis from The Nielsen Company.
08 Dec 2009
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Liz Jaques
News Corporation's chief Rupert Murdoch claims the 'old' advertising model is "dead".
08 Dec 2009
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Sam Howroyd
ZenithOptimedia has upgraded its 2010 advertising forecast for the first time in 18 months and predicts a return to normal 5% growth in 2012.
04 Dec 2009
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Liz Jaques
AVATAR, James Cameron's new blockbuster film, is the latest ad campaign to feature on London's Cromwell Road out-of-home site.
04 Dec 2009
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Liz Jaques
UK ad spend is now expected to fall by 12% year on year in 2009, according to a revised forecast by GroupM.
01 Dec 2009
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Sam Howroyd
Digital advertising revenues will not replace lost print revenues anytime soon, according to the annual world press trends update from World Association of Newspapers and News Publishers (WAN-IFRA).
01 Dec 2009
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Sam Howroyd
YouTube has launched an offline advertising campaign in the UK to promote the professional TV content on the site.
01 Dec 2009
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Sam Howroyd
November saw the release of a forecast predicting that European online advertising spend will climb by more than 7% next year.
30 Nov 2009
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Hamish Pringle
Hamish Pringle, director general of the IPA, explains what defines a top advertising, media and marketing brain and what makes the high-achievers in 'Adland' tick ...
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