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Results tagged as Advertising
22 Dec 2009
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Liz Jaques
Thinkbox is set to launch a four-week ad campaign to promote the effectiveness of TV advertising.
21 Dec 2009
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Antony Miller
Antony Miller, head of media development at Royal Mail, explains why integrated campaigns are the best way forward ...
20 Dec 2009
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Sam Howroyd
These tables show GroupM's latest global advertising forecasts.
18 Dec 2009
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The Media Leader Staff
Around half (52%) of American TV viewers would be willing to watch ads they would otherwise skip if they were paid to view them, according to new research from Synovate.
17 Dec 2009
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Sam Howroyd
The UK enjoyed the highest average increase in TV watching in Europe during 2008, up by 3.2% to 3.8 hours a day, according to a new report from Ofcom.
14 Dec 2009
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Liz Jaques
US ad spend fell by 11.5% year on year to $83.4 billion from January to September 2009, according to The Nielsen Company.
10 Dec 2009
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Liz Jaques
Mobile data caused a bit of a stir at MediaTel Group's 'Future of Mobile' seminar in London yesterday. For some panellists and attendees, the mobile industry is "stats-starved" and even though it is starting to filter through slowly and surely now, it has been a long time coming.
10 Dec 2009
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Sam Howroyd
"Customers are very open to receiving mobile advertising, as long as it is on their terms," Jonathan Kelly, principal manager of Vodafone marketing services, told delegates at yesterday's MediaTel Group seminar on the 'Future of Mobile'.
09 Dec 2009
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Ed Kershaw
To coincide with today's MediaTel Group 'Future of Mobile' seminar, Nielsen's Ed Kershaw discusses the mobile market and the success of the mobile internet.
08 Dec 2009
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The Media Leader Staff
A new global advertising forecast from Magna predicts worldwide growth of 6% in 2010.
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