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Results tagged as Advertising
16 Feb 2010
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Sam Howroyd
comScore has released a review looking at key trends in US digital media last year, revealing growth in the core search market, social networking and online video.
16 Feb 2010
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Liz Jaques
SeeSaw is set to launch a new £5 million ad campaign with the strapline 'If you love TV, SeeSaw'.
15 Feb 2010
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Sam Howroyd
Social media marketing will become truly integrated into all marketing efforts in the coming years, a new report from eMarketer claims.
12 Feb 2010
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The Media Leader Staff
Figures from the Advertising Association (AA), researched and compiled by Warc, show that after nine consecutive quarters of year on year decline, total adspend is predicted to return to growth in Q3 2010.
12 Feb 2010
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The Media Leader Staff
According to a new Merrill Lynch report looking at the latest TV market estimates, ITV1 advertising growth could hit 4.3% for the full year, compared to its own forecast of 0.8%.
10 Feb 2010
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Sam Howroyd
Mobile and online advertising can significantly increase brand awareness and purchase consideration when used together, according to new research from the IAB.
09 Feb 2010
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Liz Jaques
The government has set out plans for introducing product placement on British television.
09 Feb 2010
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Greg Grimmer
In his latest monthly column Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, questions the world of advertising and his humble place within it...
09 Feb 2010
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Sam Howroyd
Agencies are "missing a trick" with social media and should be using it to move into PR and CRM, according to OPera's head of digital buying, Adam Pace.
09 Feb 2010
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Derek Jones
Ad networks and ad exchanges were seen - not entirely surprisingly - rather differently by the panellists at MediaTel Group' Future of Online seminar.
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