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Results tagged as Advertising
25 Feb 2010
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Liz Jaques
The Nielsen Company has launched a new system to measure how viewers engage with television advertising.
24 Feb 2010
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Raymond Snoddy
Raymond Snoddy on FaceTime, the newly launched marketing body for the 'multi-billion pound live events industry' that has "been born into an overcrowded world of media marketing agencies with multi-million research budgets and all saying Me, Me, Me simultaneously"...
22 Feb 2010
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Sam Howroyd
A new study reveals that three out of four US sports fans say that in-game advertising plays a part in reinforcing a company's real-world sport sponsorship.
22 Feb 2010
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Ed Keller
Ed Keller, CEO of the Keller Fay Group, explains why word of mouth and advertising are not at odds with each other but instead go hand in hand...
19 Feb 2010
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Liz Jaques
The IPA has challenged the Conservative Party's new proposals on advertising regulations, calling David Cameron's suggestion "a classic example of policy on the fly".
19 Feb 2010
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Liz Jaques
Television advertising revenues are predicted to rise by more than 5% this quarter, according to latest agency estimates, which represents a £40 million boost to the industry
19 Feb 2010
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Liz Jaques
Project Canvas faced mixed opinion at MediaTel Group's 'The Internet comes to TV' event in London on Wednesday, held in association with Rovi, but much of this was simply down to it still being seen as work in progress.
18 Feb 2010
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Sam Howroyd
Investment in TV advertising by online brands has grown by £170 million in the past five years, with annual average growth of 172%.
17 Feb 2010
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Antony Miller
Antony Miller, head of media development at Royal Mail, on how neuroscience can uncover hidden insights into the way the brain processes brand messages.
17 Feb 2010
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Sam Howroyd
CBS Outdoor has developed a new advertising format using electric paper technology on its superside bus panels.
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