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Results tagged as Advertising
19 Mar 2010
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Liz Jaques
The Tories have criticised the COI's record levels of advertising spend in the run up to the general election, calling it an "abuse" of public money.
17 Mar 2010
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Sam Howroyd
US adspend fell 12.3% year on year in 2009 to $125.3 billion, according to the latest data from Kantar Media.
16 Mar 2010
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Liz Jaques
Twitter is set to launch a new tool that will allow third parties to use its functionality and content.
16 Mar 2010
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Sam Howroyd
CAP, the Committee of Advertising Practice, has launched a new self-regulatory code for non-broadcast media - including paid-for digital advertising such as display and PPC search marketing - coming into force on 1 September.
12 Mar 2010
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The Media Leader Staff
Unanimis is partnering with Alenty to offer a new tool measuring online advertising visibility and engagement, reports the IAB.
12 Mar 2010
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The Media Leader Staff
Europeans exposed to online ad campaigns are 72% more likely to visit an advertiser's website than users who are not exposed to the campaigns, according to new research from comScore.
10 Mar 2010
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Raymond Snoddy
Raymond Snoddy wonders if the media can turn around the coming general election, and if so, whether Murdoch has lost his normal touch. "By coming out so early and so ostentatiously for Cameron, The Sun may have indulged in a little premature political ejaculation" ...
10 Mar 2010
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Alex Rahaman
In the first of a new series of Media Playground Thought Leadership pieces, Alex Rahaman, director of mobile at Unanimis, says what we learn from our experiences online can help maximise the potential of mobile.
10 Mar 2010
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Dean Baker
Dean Baker, head of JWT Entertainment at JWT London, explains how to achieve the Holy Grail of successful branded content.
09 Mar 2010
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Liz Jaques
Publicis boss Maurice Levy claims newspapers need to find a balance between free and paid-for online content to survive the digital age.
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