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Results tagged as Advertising
31 Mar 2010
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Sam Howroyd
UK internet advertising spend grew 4.2% in 2009 to hit £3.5 billion, with search reaching 2.15 billion, according to new figures from the IAB.
30 Mar 2010
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Sam Howroyd
Freeview officially launches its new HD service today, with Channel 4 HD joining ITV1 HD and the BBC HD channel on Freeview HD.
29 Mar 2010
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Sam Howroyd
Ofcom has launched a consultation on television advertising rules governing whether public service broadcasters (PSBs) must sell all of their available advertising airtime.
29 Mar 2010
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Sam Howroyd
A US study by the The Network Advertising Initiative (NAI) has found that behaviourally targeted ads are more than twice as effective and valuable as non-targeted online ads.
29 Mar 2010
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Sam Howroyd
Carat has upgraded its UK and global adspend forecasts, predicting 2.9% growth in the UK this year, up from 1.4% forecast in October, with growth of 4.2% expected in 2011.
26 Mar 2010
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The Media Leader Staff
New UK focused research has found that video and display advertising are effective at "driving significant uplift in site visitation and advertiser search queries, even in the face of minimal clicks on ads".
25 Mar 2010
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Sam Howroyd
Total US newspaper advertising revenue - including print and online - fell 27% in 2009 to $27.6 billion, according to new figures from the Newspaper Association of America.
24 Mar 2010
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Julia Smith
Julia Smith, head of IASH, the Internet Advertising Sales House Council, on whether brands are taking enough care to stay safe online.
24 Mar 2010
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Liz Jaques
A broker's note from RBS this morning suggests that ITV is due to see a boost in advertising in the short term - up by 29% in April, 27% in May, and up by an even higher 32% in June, according to UK media buyers.
19 Mar 2010
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The Media Leader Staff
Integration is the antidote to fragmentation, Michael Dick, integrated marketing communications director at Coca-Cola, told delegates at yesterday's 2010 ISBA Annual Conference.
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