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Results tagged as Advertising
14 May 2010
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Sam Howroyd
US internet users received a record 1.1 trillion display ads during the first quarter, a 15% year on year increase, according to new comScore figures.
13 May 2010
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Sam Howroyd
Target Media is launching a multimedia campaign to mark the opening of 3D movie Street Dance, including pre-rolls around ITV's new Britain's Got Talent mobile app.
12 May 2010
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Louise Ainsworth
Louise Ainsworth, MD EMEA, Nielsen Online, looks at four scenarios for the future of media research.
10 May 2010
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Liz Jaques
News International's head of insight Stuart MacDonald was quick to defend the National Readership Survey at MediaTel Group's Future of Media Research seminar last week, saying it has "a critical role to play in the industry today".
07 May 2010
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Sam Howroyd
ITV's ad revenues were up 8% in the first quarter of 2010 and are forecast to rise 22% in Q2, according to the company's interim management statement.
05 May 2010
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Sam Howroyd
US branded video ad network BrightRoll has released a new online video advertising report, which reveals that US advertisers are becoming increasingly reliant on the medium to reach targeted audiences.
05 May 2010
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Sam Howroyd
News Corporation has reported a 69% decline in net profit to $839 million, although it was a better than expected performance boosted by improved newspaper and television advertising, and the success of blockbuster movie Avatar.
30 Apr 2010
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Liz Jaques
Apple plans to charge a premium to advertisers wanting to be involved in its mobile advertising launch.
27 Apr 2010
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Sam Howroyd
Mobile phone adspend was up 32% year on year in 2009 to a new high of £37.6 million, according to the a new IAB and PricewaterhouseCoopers study.
27 Apr 2010
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Liz Jaques
BSkyB is set to axe red-button advertising on all Sky channels and third parties such as MTV at the end of June.
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