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Results tagged as Advertising
21 May 2010
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Liz Jaques
Omnicom Media Group is set to launch a new digital unit called Access on 1 July.
21 May 2010
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The Media Leader Staff
New figures from the Radio Advertising Bureau reveal that the commercial radio sector has grown its share of the display advertising market for the first time in 5 years.
20 May 2010
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Sam Howroyd
US consumers prefer print magazines to e-reader versions, according to findings from a survey carried out by the Chief Marketing Officer (CMO) Council.
19 May 2010
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Rob Atkinson
Rob Atkinson, managing director at Clear Channel Outdoor UK, explains how the flexibility of outdoor advertising can achieve huge stand-out in the public space.
19 May 2010
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John Snyder
Our latest Media Playground Thought Leadership article, by Grapeshot CEO John Snyder, explains how technology can consign a 19th century observation to history
18 May 2010
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Sam Howroyd
eMarketer is forecasting 11% US online adspend growth in 2010, after a drop of 3.4% last year.
18 May 2010
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Liz Jaques
The Office of Fair Trading has announced plans to review the £800 million UK outdoor advertising industry.
18 May 2010
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Sam Howroyd
Network Rail has awarded two new advertising contracts - worth around £260 million over five years - to JCDecaux and Primesight.
17 May 2010
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Sam Howroyd
CBS Outdoor UK has signed a new five year contract with Abellio London and Abellio Surrey to manage the group's advertising on its fleet of buses.
17 May 2010
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Sam Howroyd
Internet advertising revenues in the US hit $5.9 billion for the first quarter of 2010, representing a 7.5% increase over the same period in 2009, according to the Interactive Advertising Bureau and PricewaterhouseCoopers.
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