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Results tagged as Advertising
25 Jun 2010
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Liz Jaques
Sir Martin Sorrell remains positive that there will be an advertising recovery, saying there is no sign of a "double dip" recession.
25 Jun 2010
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Sam Howroyd
A new forecast from GroupM predicts that global media spend will grow 3.5% this year, to $452 billion.
24 Jun 2010
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Sam Howroyd
Online research firm eMarketer predicts that UK internet advertising will reach £3.79 billion this year.
17 Jun 2010
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Liz Jaques
GfK has teamed up with Kantar and nurago to launch its Media Efficiency Panel (MEP) in the UK.
17 Jun 2010
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The Media Leader Staff
The IPA and Thinkbox have published a new study highlighting the direct correlation between strong advertising creativity and business success.
17 Jun 2010
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Sam Howroyd
Magna Global's latest worldwide advertising forecast predicts that ad revenues will grow 4.2% to $377 billion in 2010, upgraded from its previous forecast of 2.4%.
16 Jun 2010
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The Media Leader Staff
The global entertainment and media market will grow 5% annually to 2014, up from $1.3 trillion in 2009 to $1.7 trillion, according to PricewaterhouseCoopers' Global Entertainment & Media Outlook 2010 - 2014.
16 Jun 2010
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John Snyder
John Snyder, CEO at Grapeshot, explains why "contextual targeting delivers results"...
14 Jun 2010
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Sam Howroyd
Online advertising may finally "be entering a golden age", according to new figures from Morgan Stanley analyst Mary Meeker.
11 Jun 2010
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Sam Howroyd
Magna Global's latest global television advertising forecast predicts 6.4% growth in constant currency terms during 2010, to $150.7 billion dollars worldwide.
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